The home page, or index page, is the most important page of your website. In most cases this is the "entry door" to your website. Visitors want to know immediately what services or products you are offering and what makes your business unique. You may have the most wonderful product, but only if you can grab their attention within seconds, they will click on any of your links.

• Your website represents your business, craft all pages carefully to present your business in the best possible way
• Every sentence counts. Don't dwell on long, unnecessary descriptions.
• Use a san serif font (Arial, Helvetica, Verdana etc.) These fonts are easier to read on the screen.
• Make sure there is enough contrast between your background and text. Keep in mind that some people are visually impaired. Don't exclude them from browsing your site. Stay away from very busy background images behind text, too!
• Have some friends read your text and criticize it.
• And last but not least: Spell check! Spell check! Spell check! Spell check!